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Last summer, I had the opportunity to work at Ascent360 as a Marketing Intern. One of my primary projects focused on researching and identifying ways to optimize LinkedIn content in order to increase brand awareness, engagement, and follower growth. Through this process, I gained valuable insight into what actually works on B2B social media and was able to demystify some common misconceptions surrounding engagement metrics. Key Findings: The “Golden Hour” of LinkedIn Engagem