Over the past few months, I've made a conscious effort to learn more about artificial intelligence on my own time. As a student pursuing a career in marketing, I am constantly made aware of the changing state of the industry. I keep seeing AI being brought up in conversations, tools, and workflows, and didn't want to feel unprepared for how quickly the industry is evolving. Rather than waiting, I chose to take the initiative to take AI courses independently to better understa

Last summer, I had the opportunity to work at Ascent360 as a Marketing Intern. One of my primary projects focused on researching and identifying ways to optimize LinkedIn content in order to increase brand awareness, engagement, and follower growth. Through this process, I gained valuable insight into what actually works on B2B social media and was able to demystify some common misconceptions surrounding engagement metrics. Key Findings: The “Golden Hour” of LinkedIn Engagem